The infrastructure under every engine.
A complete sales and follow-up system — CRM, pipeline, automations, sales-call calendar, and nurture sequences — built once and wired so every acquisition engine has somewhere to convert. This is the foundation the others run on.
Funnel + CRM
Attention with nowhere to go is wasted.
You can grow an audience and still lose the sale, because there's no system catching the interest — no pipeline, no automated booking, no follow-up. Leads slip through the cracks between "interested" and "booked."
The The Conversion Backbone
One system that catches, books, and follows up.
We build the CRM, pipeline, and automations that turn attention into booked calls — a sales-call calendar that schedules itself, nurture that warms leads, and follow-up that doesn't depend on you remembering. Every engine plugs into it.
01
Map
We map your sales process into a pipeline and CRM structure.
02
Build
We build the account, automations, and calendar.
03
Wire
We connect nurture and follow-up so nothing slips.
04
Integrate
Every acquisition engine routes into one conversion system.
Everything, built and operated for you.
No à la carte guesswork. One scope, one price revealed on your call, and a team that ships it — so the value lands instead of sitting on a to-do list.
What You Get
The Funnel + CRM build
- Included
GHL Account + Pipeline Build
Your CRM configured to your sales process
- Included
Automations
The workflows that move leads through the pipeline without manual work
- Included
Sales-Call Calendar Automation
Booking, reminders, and no-show follow-up, hands-off
- Included
Nurture + Follow-Up Sequences
Warm leads and re-engage the ones who go quiet
- Included
Integration With Your Engines
YouTube, email, and ads all route into one system
One-time productized build. This is the foundation your acquisition engines run on.
“What sold me was the commitment. Anybody can promise content. Committing that the community goes live on Day 90 with a paid program ready to enroll, conditional on me actually showing up, that's a different thing. They delivered it three days early. The founding cohort is already in place in the first weeks. The system runs whether I'm on holiday or on a call. Have not posted anything myself since we started.”
Omar K.
SaaS Sales Coach
“Was charging £350 an hour for 1-on-1 coaching and the math was never going to work for the life I want. We launched the paid program on Day 90 with a founding cohort of members at a recurring price point, which doesn't sound enormous but it's recurring and it grew without me touching the marketing side at all. I went from being a coach who sells time to having a small business that runs on a system. The 90 day window from start to launch felt aggressive when they pitched it but they hit the deadline.”
Tunde A.
Career Coach
“Most agencies advise. These guys actually do the work. The Stoneclad team built the paid community, wrote the onboarding, structured the offer tiers, and handed me an operating playbook for running it. I just show up to the calls and post inside the community. A few weeks in we already had founding members enrolled. I genuinely have no idea what I'd be doing right now if I was still trying to figure this out alone.”
Yasmin S.
Brand Strategist
Built, wired, and working.
Your funnel and CRM are built, connected, and processing leads on the agreed timeline — conditional on the access and inputs we need — or we keep working at no additional cost until it's live.
- Is this a one-time build or a retainer?
- The funnel and CRM are a one-time productized build — defined scope, defined end. It's the foundation your recurring engines (YouTube, email, ads) run against.
- What platform do you build on?
- GoHighLevel (GHL) — one system for CRM, pipeline, automations, calendars, and sequences, so everything lives in one place instead of a stack of disconnected tools.
- Do I need this before the other engines?
- In most cases, yes — the engines need somewhere to convert. We'll sequence it so the foundation is ready before we drive traffic into it.
Give your traffic somewhere to convert.
Book a call and we'll map the pipeline and the build.