A podcast built as an owned, growing asset.
Show concept, format, brand, and a full launch across YouTube, Spotify, and Apple — plus the topic plan and growth strategy to make it compound. You host; we build and set up everything around it.
A podcast is the best trust engine you're not running.
Nothing pre-sells your expertise like a show — but the concept, the brand, the platform setup, the intro, the topic plan, the growth strategy add up to a launch most experts never get off the ground. So the idea sits.
The The Show Build
We architect the show; you press record.
We codify your expertise into a show concept and format, build the brand and platform presence, produce the intro/outro, and hand you a first-season topic plan and a growth strategy that repurposes every episode into your content engine.
01
Concept
We codify your expertise into a show concept, format, and brand.
02
Set Up
We build and optimize your YouTube, Spotify, and Apple presence.
03
Produce
We produce the intro/outro and hand you a first-season topic plan.
04
Grow
Every episode repurposes into your content engine and feeds your funnel.
Everything, built and operated for you.
No à la carte guesswork. One scope, one price revealed on your call, and a team that ships it — so the value lands instead of sitting on a to-do list.
What You Get
The complete podcast launch
- $2,500 value
Show Concept + Positioning
Codified from your expertise into a format that earns attention
- $1,500 value
Format + Segment Architecture
The repeatable structure of every episode
- $2,500 value
Show Brand + Art Direction
Name, cover art direction, and music brief
- $2,000 value
Platform Setup — YouTube, Spotify, Apple
Profiles built, branded, and optimized
- $1,500 value
Intro / Outro Produced
Ideated, created, and edited as a bounded branded asset
- $3,500 value
First-Season Topic Plan + Growth Strategy
In-niche research, guesting, and repurposing into your content engine
One build. One price, revealed on your call. Ongoing episode editing is available as a separate production add-on.
“Two years of trying to grow on Instagram organically, plateaued. Three months with Stoneclad and the growth curve has finally started bending up, including on YouTube which I'd written off as a platform I couldn't crack. They figured out the format that worked for my niche (corporate speakers preparing for keynotes) and I never had to think about it. I get to teach. They handle the distribution machine.”
Caroline W.
Public Speaking Coach
“I record a 60 minute session every Sunday and they turn it into 60+ short form videos, a dozen newsletter pieces, plus the long form YouTube cut. The thing that matters most though is the voice. I've had clients in my paid program tell me they joined because they felt like they already knew me. A few weeks in and founding members are already showing up. I cannot imagine going back to doing this myself.”
Soo-Yeon K.
Health + Longevity Coach
“Look, I've been burned by content agencies three times. The pitch is always the same and the output is always a mush of LinkedIn posts that sound like everyone else. Stoneclad is different in two ways. One, they actually study the way I talk before they write anything. Two, they ship volume. I'm at a couple hundred pieces a week across six platforms inside the first quarter. Inbound has noticeably picked up and I'm not exaggerating that.”
Greg M.
Leadership Consultant
Launched and live, on schedule.
Your show is built, branded, and live across YouTube, Spotify, and Apple on the agreed timeline — conditional on you recording the episodes — or we keep working at no additional cost until it's live. We sell the asset and the growth plan, never a guarantee of ad revenue.
- Do you edit every episode?
- The launch includes a produced intro/outro as a bounded branded asset. Ongoing episode editing and production is a separate add-on — we keep that line clear so the launch price stays clean.
- Will you guarantee it makes money?
- No, and you should be wary of anyone who does. We build the asset, set it up properly, and hand you a growth plan. The revenue comes from you showing up and the plan compounding.
- What do I actually have to do?
- Host and record the episodes in your own setup. We handle concept, brand, setup, production of the intro/outro, and the growth strategy.
Launch the show you keep meaning to start.
Book a call and we'll design the concept, the format, and the launch.