From scattered content to a working media engine
Fragmented content operations replaced with an integrated media and data system — consistent publishing, real analytics, and a team that stopped managing content by spreadsheet.
The situation
The client had content scattered across four platforms with no editorial calendar, no performance tracking, and no clear ownership. Their team was spending eight-plus hours a week manually pulling numbers into spreadsheets just to figure out what was working. Nothing was scheduled in advance. Publishing was reactive — whenever someone had time — and the brand presence was inconsistent as a result.
What we built
We built a content operations system from the ground up. That meant an editorial calendar tied to business goals, repeatable production workflows, automated distribution across their key platforms, and a reporting dashboard that pulled performance data from every channel into one view. We also restructured their brand messaging so every piece of content reinforced the same positioning.
Results
- ✓
Consistent weekly publishing cadence established within 30 days
- ✓
3x audience growth across primary platforms in 6 months
- ✓
Reporting time cut from 8+ hours per week to under 15 minutes
- ✓
Team fully transitioned off spreadsheet-based content management
- ✓
Clear performance visibility for leadership without manual reporting
Ready to build something similar?
Every engagement starts with a conversation. Tell us what you need — we'll scope it and come back with a plan.
Get in Touch